I recently secured a sponsorship with WUWI clothing based in Yorkshire, they are due to officially launch in Spring 2010, Check them out!
Here is some info straight from the company about the WUWI concept.
What is WUWI?
Wuwi is a totally independent and unique society. It transcends the boundaries between the online environment and the real world. The possibilities are endless for social interaction, whether wearing or displaying your Wuwi-ID as you cruise through everyday life in the real world and leaving your mark wherever you go, or indeed while you surf through your online daily dalliances. You just never know when or where somebody might ID you while you are making your Wuwi statement - online or offline.
Meet and compete against other members, locally, nationally, or internationally. Our local networks are based around what is local to you - not just the nearest big city, but the smallest towns too. So you can compete against people you know.
Wuwi's Flash-based network means that Wuwi constantly updates, without you having to refresh your profile page. This keeps you constantly updated with the goings on of your friends, your region, your world, right before your eyes.
Wuwi will not show up in your twitter feed. You cannot slap your friends with a virtual wet fish. Nor can you only post pretty pictures of yourself and how you want the world to see you.. sooner or later you will be ID’d or Punkd and the world will see you at your uncomfortable worst as well as your comfortable best!
Wuwi is a totally independent social food-chain. If you want to be number uno, you’ve got to earn it. You can’t be number 1 just because you got the biggest muscles or the finest ass. We don’t care how many friends you have or how much your shoes cost, nor do we want to know what you had for breakfast. Your Wuwi activity will not show up on your Facebook profile, and vice-versa. You c
an’t poke, superpoke, hug, bug, or butplug your friends with a plastic spoon.
an’t poke, superpoke, hug, bug, or butplug your friends with a plastic spoon.What you can do is enter the realm of possibilities, where the divide between the real and the virtual world no longer exists. A place where everyday life itself becomes the game, both online and off.
